“Oh my god, buy it！”
“Oh my god, 买它！”
I believe that you are very familiar with Li Jiaqi’s pet phrase. Livestreaming marketing is a mode of selling products on live video streaming platforms, which now are mainly taobao, kuaishou and Tik Tok. With the arrival of the 5G era, many people chose to join in livestreaming marketing. On April 1st, 2020, Luo Yonghao finished his first livestreaming marketing on Tik Tok. Data showed that the total amount of payment transactions of this marketing reached 110 million yuan in 3 hours, which set the record of livestreaming marketing on Tik Tok.
相信大家都对李佳琦的口头禅非常熟悉。直播带货是指通过视频直播平台，进行现场直播卖货的模式。目前带货平台以淘宝、快手、抖音为主。随着5G时代的到来，直播带货也得到了飞速发展，越来越多的人加入了直播带货的行列。4月1日，罗永浩在抖音第一次进行直播带货，数据显示，3小时内支付交易总额达到了1.1亿元，创造了抖音直播带货的最高纪录。
There are many reasons behind the success of livestreaming marketing. With the popularity of shopping methods such as takeout and express, more and more people tend to choose this lifestyle, which allows them to buy household items without moving. Under the influence of the current epidemic, online shopping reduces direct contact between folks, having a certain guarantee for the health of residents. At the same time, many industries are hit by the epidemic. In this situation, many entrepreneurs walked into the studio with the aim of recovering some of the damage for the business as much as possible.
直播带货火爆的背后，也有着很多原因。随着外卖和快递等购物方式的普及，越来越多的人倾向于选择这种足不出户就可以购买生活用品的生活方式。在当前疫情的影响下，网上购物减少了人与人之间的接触，也对居民的生命健康有一定的保障。同时，各行各业都因为疫情受到了创伤，在这样的现状下，各大企业的老板们纷纷走向直播间开始带货，尽可能为企业挽回一些损失。
Meanwhile, the expanding of 5G has created a favorable environment for livestreaming marketing. Supported by the technology of 5G, the image quality of live stream is clearer, so more details can be showed to customers, which helps to provide them an entirely different experience.
同时，5G的推广也为直播带货创造了良好的条件。在5G技术下，直播的画质更为清晰，可以为顾客传递更多的细节，使得顾客的体验完全不同。
Although livestreaming marketing is developing rapidly, the industry gradually becomes a mixed bag. There is no doubt that livestreaming marketing is popular, but eventually, the key of success is high quality of products. What’s the future of livestreaming marketing, we will see.
虽然直播带货发展迅速，但发展的同时也使得行业逐渐鱼龙混杂。直播带货虽然火爆，但最终还是要靠质量取胜。直播带货有着怎样的未来，我们拭目以待。
Date: 2020/5/1
Translator: He Chenjie
