When I recall 2022, the first image that comes to my mind is of a culture that desperately needs to be promoted. Now that the Chinese New Year is getting closer and closer, it is always the time of year when various New Year activities are discussed. What about other cultures that rarely appear in the public eye, as a traditional Chinese culture that can only generate great discussion as the festival approaches?
当我回想起2022时,脑海里的第一帧画面是亟待宣扬的传统文化。如今春节的脚步越来越近,每到这时,总能引发各种年俗活动的讨论。年俗活动作为中华传统文化的一种,在节日临近时才能引起极大的讨论,那么其他极少出现在大众视野的文化呢?
In fact, we can sense to a greater or lesser extent that many traditional cultures have disappeared or are disappearing. When we gradually lose sight of it, perhaps the owner of the "culture" has quietly changed. We are not unfamiliar with the case of the international fashion brand Dior, which copied our traditional horse-face dress, and the public even took to the internet to denounce the brand, but Dior has yet to respond to the incident. This incident has made the country pay attention to the appropriation of its own culture by other countries and recognize that promoting traditional culture is crucial.
其实我们或多或少都能感受到,很多传统文化已经消失或是正在消失。当我们渐渐忽视时,也许“文化”的归属已然悄悄易主。国际时尚品牌迪奥抄袭我国传统服饰马面裙的事件我们并不陌生,甚至群众们自发地在网络上发表对该品牌的谴责,但如今迪奥仍未对此事作出回应。这次事件让国人重视起他国对本国文化的盗用,认识到传统文化的宣传至关重要。
As design students, whether it is a regular assignment or a final assignment, our teachers always ask us to look up information in advance, and more or less all of these materials contain elements related to traditional culture. In particular, after the 2022 Dior event, we have paid more attention to the promotion of traditional culture. We have taken the initiative to choose traditional culture that is less popular in terms of subject matter, in an attempt to bring it to life in front of the public.
作为设计专业的学生,不论是平时作业还是结课作业,老师都会提前让我们查找资料,而在这些资料里或多或少都包含着传统文化的相关元素。尤其是2022年迪奥事件过后,大家更加重视传统文化的宣传,在题材的选择上,都主动地选择较为冷门的传统文化,尝试让其在大众面前焕发生机。
Traditional culture is the memory of time, and the treasures of non-fossil heritage are the wisdom of the ages. We can find new inspiration in traditional and non-traditional culture, both for the arts and for science and technology. As descendants of China, we should draw strength from our excellent traditional culture and pass on the spiritual wealth it contains.
传统文化凝练着时间的记忆,非遗宝藏沉淀着旷古的智慧。从传统文化与非遗文化中我们能寻找更具韵味的全新灵感,不论是对于人文艺术,还是对于科学技术,都有着极大的帮助。身为华夏子孙的我们,更应在优秀传统文化中汲取力量,将其中蕴含的精神财富传承下去。
Author: Liu Yaqi
Date: January 15, 2023