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The Opening Ceremony of the Beijing Winter Olympics Is "Too Burning", A Great Fusion of Digital Technology and Aesthetic Innovation 北京冬奥会开幕式“太燃了”,一场数字科技与美学创新的大融合

February 19, 2022 张一珊 

At 8 p.m. on February 4, the opening ceremony of the Beijing 2022 Winter Olympics was held at the National Stadium Bird's Nest. Beijing once again attracted the attention of the world.

2月4日晚8点,北京2022年冬季运会开幕式在国家体育场鸟巢举行,北京再次汇聚了世界的目光。



On February 4th, the beginning of spring, Zhang Yimou, the chief director of the opening ceremony of the Beijing Winter Olympics, used the traditional Chinese twenty-four solar terms as the countdown, starting with "rain" and ending with "the beginning of spring". The 24th Winter Olympic Games began.

2月4日正值立春,冬奥会开幕式总导演张艺谋便以中国传统的二十四节气为倒计时,以“雨水”为始,到“立春”落定,第二十四届冬季奥林匹克运动会拉开帷幕。


The opening setting of the countdown to the twenty-four solar terms won almost praise from audience and was greatly praised as "Chinese romance". Zhang Yimou said, "We spent almost two years on creativity and discussing various things." This included the countdown part. Before that, Zhang Yimou also pointed out, "The concept of this opening ceremony is to use technology to make the opening ceremony few people but not empty, ethereal and romantic".

二十四节气倒计时的开场设置观众的一致好评,被赞为“中国人的浪漫”。张艺谋表示,“我们把差不多的两年时间用在了创意上,讨论各种各样的东西。”其中就包括倒计时部分。而在此之前,张艺谋也曾指出,“本次开幕式的理念是用科技让开幕式人少而不空,空灵而浪漫



The story of a snowflake ran through the entire opening ceremony, from the countdown short film, the country name guide plate of the participating countries, the actors' costumes, the background of the chairman's speech, the background of the pigeon of peace performance and the theme song singing, to the main torch, all of which use "a snowflake" as the core visual image.

一朵雪花的故事贯穿整个开幕式,从倒计时短片、参赛国国名引导牌、演员服装、主席致辞的背景、和平鸽表演和主题歌演唱的背景、到主火炬,都由“一朵雪花”作为核心视觉形象。


The 2022 Beijing Winter Olympics was held in the first month of the year. This was China invites friends from all over the world to "home" to celebrate the New Year and experienced a cultural feast with Chinese elements. From the emblem "Winter Dream" to the mascots "Bing Dun Dun" and "Xue Rong Rong", from the National Speed Skating Hall "Ice Ribbon" to the National Ski Jumping Center "Xue Ruyi", there were scenes with Chinese cultural characteristics. It told the story of China's development and conveyed the value of China.

2022年北京冬奥会正好在正月里举办,这是中国在邀请世界各地的朋友们来“家里”过年,感受一场中国元素的文化盛宴。从会徽“冬梦”到吉祥物“冰墩墩”和“雪容融”,从国家速滑馆“冰丝带”到国家跳台滑雪中心“雪如意”,一幕幕具有中国文化特色的形象景观,讲述着中国发展故事,传递着中国价值。




Author: Zhang Yishan

Date: February 19, 2022


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